To elevate the experience of their fans, the Los Angeles Lakers entrust Hit Play year after year to develop their pregame shows into an iconic part of their brand identity, wowing audiences and flawlessly executed, 42 times per season. From a grand kabuki projection and drop (which we also brought to life for Kobe Bryant’s retirement tribute) to a custom 3D-mapped court experience, Hit Play has answered the call through cutting edge, immersive A/V that continues to bring the sports giants coming back for more.