Hit Play's custom Pine Street Records Pop-up – a fully fabricated, one day record store within the Seattle Convention Center – drew inspiration from the 90s grunge roots of its host city, Seattle.
Inside the store, visitors enjoyed over 1,400 records, 90s band t-shirts, posters and paraphernalia, guitars on display and vintage MTV. Neon signs illuminated every little detail, from Troll dolls and lunchboxes to a good ol' fashion landline.
From open to close, the record shop pop-up brought attendees back in time, providing the perfect hit of nostalgia.
For an additional layer of surprise and delight, attendees could pop through the record store Pepsi machine to reveal a secret passageway leading to a scarlet speakeasy, keeping the party going strong after the record store closed up shop for the night.
The escalators leading to the record store passed through a Seattle street inspired “construction zone” for extra ambiance
We created a speakeasy-style walkway through the Pepsi machine, which led to a hidden “underground” ballroom welcome reception
A glimpse into our extensive set-up at the Seattle Convention Center
